Grand Launch: Brazilian Soul

A Signature Journey by Brazil Adventure Club, under Hyperlocal — in collaboration with Belmond

There are trips you plan.And then there are journeys that find you —that unravel at a pace your spirit has long been craving.

Introducing Brazilian Soul: a travel experience designed not around a schedule, but around a feeling. A curated journey across the wild, sacred, and soulful corners of Brazil — created by Brazil Adventure Club, under Hyperlocal, in partnership with the legendary Belmond.

This is more than a launch.

It’s a call to slow down, tune in, and travel with depth.

What Is Brazilian Soul?

Brazilian Soul is our response to a question that travelers are asking more than ever:

“How do I travel meaningfully — and still feel magic?”

Our answer isn’t found in flashy tours or luxury without soul. It’s found in:

• A barefoot dinner on the coast of Bahia, with waves as your soundtrack.

  
  

• A sunrise hike through Chapada Diamantina’s ancient canyons.

  
  

• An afternoon in the Amazon, where nothing happens fast — and yet everything transforms you.

  
  

Each moment is real.

Every host is rooted in place.

Nothing is staged.

And yet — everything feels cinematic.

This isn’t just a journey.

This is Brazil, with its soul intact.

Why We Created This

There’s a version of Brazil that exists in glossy travel brochures — beaches, samba, sunsets.

But the Brazil we know, the one we live, the one we love; is much more layered.

It’s found in:

• Candomblé ceremonies that honor ancestry.

  
  

• Riverbank kitchens where fish is grilled over open wood and stories are passed down in whispers.

  
  

• Forest trails walked not with guides, but with guardians.

Brazilian Soul was born from our desire to bring travelers into the heart of this richness, not as spectators, but as participants.

It’s a journey shaped by the values of Hyperlocal: intimacy, respect, immersion, slowness, and care.And powered by the timeless elegance and logistics of Belmond.

Together, we’ve created something rare:

A journey where luxury means being invited in — not just served.

What to Expect on the Journey

You’ll travel through three ecosystems, and three emotional tempos:

1. Bahia: Rhythm and Ritual

Feel the pulse of Brazil’s spiritual heartbeat.

• Walk the cobbled streets of Salvador with a local historian.

  
  

• Join a drumming circle by moonlight.

  
  

• Visit a wellness retreat that blends Afro-Brazilian healing with rainforest remedies.

In Bahia, time dances differently. You don’t follow it — you feel it.

2. Chapada Diamantina: Stillness and Story

Tucked in Brazil’s highlands, Chapada offers silence like nowhere else.

• Swim in clear rivers inside canyons older than memory.

  
  

• Learn the plants of the Cerrado with an herbalist.

  
  

• Journal by firelight after a long dinner of foraged, regional dishes.

This is the land that reminds you who you were before the rush.

3. The Amazon: Depth and Presence

End the journey in the deep green soul of Brazil.

• Wake to birdsong in a sustainable forest lodge.

  
  

• Share a canoe with a guide who can read the water like a map.

  
  

• Listen — really listen — to what the jungle has to say.

You come for the nature. But it’s the stillness you take home.

Who Is Brazilian Soul For?

Not everyone. And that’s okay.

Brazilian Soul is for those who crave something real — and are willing to go slow enough to find it.

It’s for:

• Creatives looking to refill their cup.

  
  

• Couples seeking shared presence, not just shared photos.

  
  

• Curious souls drawn to depth, texture, and truth over trends.

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This is for those who know that the most beautiful moments in life — like travel — are the ones that can’t be planned to the second.

What Makes This Journey Different?

We don’t just visit places.

We build relationships; with hosts, landscapes, and community stewards.

That’s why Brazilian Soul includes:

• 10% of all profits directed to local conservation and culture projects

  
  

• All stays at low-impact, high-integrity lodges or Belmond heritage properties

  
  

• Small group intimacy: no more than 10 guests per cohort

  
  

• Built-in slow time — for rest, for wonder, for getting lost on purpose

  
  

You’re not a tourist here.

You’re a temporary member of something deeply local, deeply alive.

A Collaboration With Meaning

Belmond brought its legendary hospitality.

Hyperlocal brought its radical intention.

Brazil Adventure Club brought its pulse, and its promise.

Together, we didn’t just make a trip.

We created a living experience that can only exist here and now.

This is a journey shaped by rhythm, not rush.

By ritual, not routine.

By community, not consumption.

Final Thoughts

Travel today often feels transactional.

Click. Fly. Snap. Leave. Forget.

Brazilian Soul asks for more.

It asks for presence.

It offers beauty, not as a view, but as a conversation.

We hope you’ll join us; not just to see Brazil, but to be moved by it.

Ready to Begin?

This journey launches in small, limited releases, because that’s how real things grow.

We invite you to become part of the very first group of travelers to experience

Brazilian Soul, with us; under the canopy, by the fire, and deep in the rhythm of this country’s living, breathing heart.

Reserve Your Place on Brazilian Soul »